Bluethumb Digital’s Carbon-Neutral Journey: New Updates

Photograph of hands holding a sapling, by Noah Buscher from Unsplash.


It’s been nearly half a year since Bluethumb Digital went carbon-neutral, beginning with our inaugural Genesis Drop, and now Muses! Since launch we’ve partnered with Trace, a local startup. The company provides climate-conscious organisations a way to calculate, decrease and offset their carbon footprint over time, as well as track impact. In one of our past articles, we shared some well-known issues with NFTs and their environmental impact, so we’re here with an update on our carbon-neutral journey! At Bluethumb Digital, we’re all about providing technological solutions and opportunities that improve the lives of Australia’s arts ecosystem and individual artists.

Bluethumb Digital's Commitment to Climate Action: 1) Reduce CO2 pollution 2) Conserve biodiversity 3) Plant trees and 4) Support UN Sustainability Goals
Bluethumb Digital’s Commitment to Climate Action, powered by Trace.

Together with Trace, we’ll continue to work toward reducing CO2 pollution, conservation efforts and backing UN sustainability goals.

Our Carbon-Neutral Journey and Commitment

So far, we’ve invested into independently-verified carbon reduction projects aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals, including the Katingan and Rimba Raya Peatlands Conservation initiatives in Indonesia, and the Mount Sandy Conservation Project right here in Australia. Created to protect the traditional land belonging to the Ngarrindjeri people, the area has been cared for by their community for thousands of years and is being revegetated after a large amount was cleared for agricultural purposes. The project comprises gold-standard verified carbon offsets, which you can read about here.

To date, we’ve planted 172 trees and offset a total of 30.8 tonnes of CO2, over the estimated 1.9 tonnes of CO2 produced across our transactions on the Ethereum blockchain (data sourced from DigiEconomist’s Ethereum Energy Consumption Index). During our ongoing partnership with Trace, we will continue to improve on tracking and reducing our carbon footprint.

For more information, you can check out our impact page here.

About Bluethumb Digital

Bluethumb Digital has released two curated collections, including our inaugural Genesis Drop and the second, Muses. Muses is a collection celebrating femininity and self-expression by an all-female lineup of Australian NFT artists, whilst Genesis features artworks from 25 of the best digital artists across the nation. With Genesis, collectors can get priority access to future pieces and other benefits across Bluethumb’s physical and digital offerings.

Bluethumb Digital is the new curated digital art offering from one of the most established online art marketplaces, Bluethumb. At the heart of our mission, we focus on empowering artists in Australia and simplifying NFT culture so that both artists and collectors can crossover to the digital space.

Founded in Adelaide in 2012, Bluethumb represents more than 17,000 emerging and established artists from Australia. We work with 20 of Australia’s most remote Aboriginal owned and operated not-for-profit Art Centres to give you access to more Australian artists and their art than anywhere else in the world.

Picture of Bluethumb Digital and Trace partnership - leaving a positive Trace
We’re looking towards a more eco-friendly future and leaving a positive trace on the world.

From all of us at Bluethumb Digital, we’d like to say thank you to our collectors and artists for embarking together with us on our exciting journey thus far. To find out more about NFTs and local artists, keep checking back for new blog articles here. You can also find our latest updates on Instagram and Twitter!

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